Portfolio of Conrail advertisements, 1976-1997 (bulk, 1976-1990).

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Portfolio of Conrail advertisements, 1976-1997 (bulk, 1976-1990).

http://www.worldcat.org/oclc/775014523

The portfolio contains 68 examples of proof copies of advertisements created by the advertising agency of Ogilvy & Mather, Inc., (later Ogilvy & Mather Partners, Inc.) between Conrail's start-up in April 1976 and 1990. There are also two pages of proxy instructions that appear to date from the first CSX takeover bid in 1997. The ads were designed to appear in newspapers and publications read by shippers and thus lack the bold graphics and color found in advertisements for consumer goods. The ads are all heavy with text and are crafted to persuade shippers that Conrail is different from its run-down and decrepit predecessors, whose names had become bywords for derailments, late or lost shipments, and managerial ineptitude. This was true even as Conrail struggled against the same limitations in the late 1970s, but the ads become more confident as Conrail became more efficient and innovative after 1980.

70 p. : ill. ; 63 cm.

Hagley Museum & Library

Information

SNAC Resource ID: 8197036

Hagley Museum & Library

Related Entities

There are 2 Entities related to this resource.

ConRail

http://n2t.net/ark:/99166/w63b9ndv (corporateBody)

The Consolidated Rail Corporation (Conrail) was incorporated in Pennsylvania on February 10, 1976, for the purpose of taking over the viable portions of the Penn Central Transportation Company and other bankrupt Northeastern railroads as determined by the 1975 Final System Plan of the United States Railway Association. Conrail''s securities were owned by the federal government for funds advanced, and by its employees for wage and hours givebacks. Initial operation was as troubled and unprofitabl...

Ogilvy & Mather

http://n2t.net/ark:/99166/w6fv3xmv (corporateBody)